Tynt Multimedia Inc., a Calgary, CA-based developer of solutions that allow online publishers to increase site visits, user engagement and maximize revenue, closed a $8m venture capital financing.
The round was led by Panorama Capital, with participation from Greycroft, Metamorphic Ventures, iNovia Capital, Disruptive Ventures, Newport Coast Investments (Chad Steelberg), W Media Ventures (Boris Wertz), Joe Apprendi (Collective Media), Allen Morgan (Mayfield Partners), Erik Matlick (Madison Logic), and Yen Lee (Uptake.com).
The financing will be used to introduce new products, expand sales and marketing, particularly in the US, Europe and Asia/Pacific, and to drive new partnerships.
In conjunction with the round, Chris Albinson of Panorama Capital will be joining the company’s board of directors.
Tynt technology is currently being used on over 450,000 web sites worldwide, including CondeNast, Hearst, NASDAQ, NBC and Time properties, as well as SportsIllustrated, TMZ and The Daily Mail in the UK, and others.