The round was led by Lightspeed Venture Partners
of Menlo Park, California, and existing investor Polaris Venture Partners
of Boston, Massachusetts.
The company, which was founded in March 2009 by CEO Brian Lee, and Kim Kardashian, celebrity and former fashion stylist, offers women customized styles (selected for them by celebrity stylists) for $39.95 a month.
The funding, which brings the total amount raised for ShoeDazzle.com to over $20m, will allow the company to launch products in a new business category.
ShoeDazzle has already reached profitability in its first year. Commenting on the features of the service, Kim Kardashian was quoted as saying: “Blending online expertise and celebrity fashion, ShoeDazzle.com captures the essence of shopping on Rodeo Drive, while remaining fun, affordable and effortless for its clients”.