Marketbright, a San Bruno, Calif.-based on-demand software-as-as-service (SaaS) marketing automation company, has received a strategic investment of an undisclosed amount from CDC Software Corporation (NASDAQ: CDCS), a global provider of enterprise software applications and services.
In addition, the two companies has agreed to develop a strategic relationship to resell each other’s solutions and potentially expand the relationship into other strategic activities.
Commenting on the funding, Dom Lindars, CEO of Marketbright, was quoted to say: “We expect that CDC Software’s investment in us will provide us with the opportunity to strengthen our growth, while this partnership can offer our customers complementary solutions to further add value to their businesses”.
Marketbright provides a suite of integrated applications including campaign management, email marketing, event management, social networking, landing page creation, lead scoring, lead nurturing and membership management.
The company’s investors include Greycroft Partners and Knight’s Bridge Capital Partners, among others.
Costumers include companies such as TELUS, Genesys, Plantronics, Serena Software, and Varonis.
According to an official press release issued by CDC, the investment and the partnership are still “subject to legal review and the negotiation and execution of definitive documentation”.