BlackArrow, a San Jose, CA and NYC-based provider of advanced advertising solutions for New Television platforms, has closed $20m in Series C financing.
The round was led by strategic investor NDS Group, and included existing investors Cisco Systems, Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners.
This financing provides new capital to expand product development and accelerate the deployment of the BlackArrow Advanced Advertising System to programming networks and on-demand television content providers across North American and international markets.
BlackArrow and NDS also announced the formation of a strategic alliance to offer an integrated suite of advanced advertising solutions and services. As part of its strategic investment, NDS will have a seat on the company’s board of directors.