Trada, a Boulder, Colorado-based company which manages search engine pay-per-click (PPC) marketing campaigns, raised $2.2m in financing.
Investors in the round include Foundry Group and business angels Alan Warms, Carlos Cashman, Dan Murray, James Crouthamel, Stuart Larkins and Robert Wolfe.
The company manges a marketplace aimed at increasing PPC advertising results by mobilizing experts to collaboratively build and manage an advertiser’s campaign across search engines. It currently supports Google AdWords and Yahoo Search Marketing. Support for Microsoft AdCenter is planned for later this year.