Netzoptiker.de, GmbH, a Limburg a. d. Lahn-Germany-based online eyewear retailer, has raised €1.3m in a funding round led by Crédit Agricole Private Equity, with participation from Berlin-based seed investor Rocket Internet GmbH.
Netzoptiker.de offers a complete range of glasses, corrective lenses and contact lenses.
The company bases its business on streamlined processes and cost-efficient procurement linked with an innovative technology such as virtual try-on, individually crafted eyeglasses and advisory services.
Commenting on the deal, Christian Claussen, Senior Partner within Crédit Agricole Private Equity’s Venture Capital team, was reported to say: “In Germany alone, over ten million pairs of spectacles are sold every year — with a growing percentage marketed over the Internet.
“But successful online retailers offer customers more than just standard products at lower prices. With their service culture based on top-quality optical expertise and their move into new offers such as virtual try-on, the people at Netzoptiker.de won us over.
“And given the competitive strengths they have demonstrated, we are pleased to be actively supporting their further business growth with our investment”.
FinSMEs
16/03/2010