iGuiders, Inc., a Cleveland, Ohio-based developer an online decision software, has completed a $700,000 financing round.
Funding was provided by several existing investors, including JumpStart Ventures, as well as several new angel investors.
The company will use the capital infusion to further develop its proprietary decision software called Guiders®, which enables companies to direct Internet users to quickly find what they’re searching for and make faster purchasing decisions.
In addition, iGuiders will expand its marketing and customer support initiatives for retailers, online publishers, manufacturers, resellers and content providers.
iGuiders’ patent-pending online decision technology enhances searching by taking generalized results and making them personalized and specific. In this way, it helps people identify what they want, expediting the purchase process.