CardStar, Inc., a Canton, Conn.-based software company focused on developing mobile applications that perpetuate the use of loyalty cards and mobile coupons, has completed a $1m Series A financing led by Amplifier Ventures, an early-stage venture capital fund which also provided the initial seed capital in 2009.
The round also included Acta Wireless and LaunchCapital.
CardStar’s application makes it easy for users to consolidate all of their loyalty, reward and membership cards in a single place for easy retrieval. The company also offers mobile loyalty services for merchants of all sizes, including merchant messages and information as well as mobile coupons.
The proceeds of the financing will be used to launch versions of its application in Android and Blackbery, to accompany its iPhone application and to support an expanding list of strategic relationships.