TagMan, a New York and London-based tag management solution that enables agencies and advertisers to manage online marketing tags/pixels, and the data they provide, has closed its $1.3m first round of external financing.
The investment was led by Cambridge Angels and the angel investor network London Business School E100.
In conjunction with the funding, the company adds to its board of directors Robert Brady, founder of Brady plc, a software solutions business and a Cambridge Angel, and John Yeomans, director of First Capital. Both are Cambridge Angel and London Business School E100 members.
Investors in the round also include CEO and founder Paul Cook and co-founder and general manager Jonathan Baron.
According to a press release, the company had previously raised a total of $800,000 angel funds from friends and employees.
Commenting on the round of funding, Mr Baron was reported to say: “This investment will be used to scale our business by continuing to grow our client support and product development teams and expand our already significant operations in the US market”.
The TagMan’s system allows tags/pixels to be added, edited or removed direct from a web page in minutes, process that can ordinarily take months, and enables marketers to track the full customer journey a customer takes to a website. This allows them to plan future activity more effectively and eliminate duplicate commission payments where more than one channel claims the same sale.
Since tags or pixels can be easily added and removed, the solution allows agencies and advertisers to move between tag providers such as ad servers and affiliate networks as they see fit.
TagMan clients include online advertisers and agencies in the US and Europe, including Virgin Atlantic, Boden, Thomas Cook and Media Contacts.