Scanbuy, Inc., a New York-based provider of mobile barcode solutions, has received an undisclosed investment led Motorola Ventures, the strategic investment arm of Motorola, Inc. (NYSE: MOT).
Masthead Venture Partners, Hudson Ventures and other private investors also participated in the round.
The capital infusion will contribute to expand the adoption the company’s “ScanLife” platform, which allows advertisers to provide digital information to consumers through the use of barcodes and camera phones.
Media companies and marketers use the solution to create and manage measurable mobile barcode campaigns, extending brand engagement onto mobile devices.
With ScanLife, businesses can place one- or two-dimensional barcodes on their product packaging or in a magazine ad or other type of media.
By using their ScanLife-enabled camera phones to view the barcode, consumers can immediately access information such as product reviews, price comparisons and coupon offers.
The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in North America, Latin America, Western Europe, and Asia.