eReader Service Kobo Launches in the UK After Funding

After a major funding announcement and re-brand, Kobo (formerly Shortcovers), a Canadian provider of an e-Reader service for smartphones, tablets, netbooks, laptops and eReaders, is launching in the UK. 
Since its inception in early 2009, the company has already opened distribution channels in the U.S., Canada, UK, European Union, Australia, New Zealand, Hong Kong and other territories. 
The UK, where Kobo features eBooks from leading publishers such as Random House UK, Penguin Group UK, Bloomsbury, Simon & Schuster UK and Faber & Faber, is the first of many international launches this year outside of North America.
In making the announcement, Michael Tamblyn, Kobo’s Executive Vice President of content, sales and merchandising, was reported to say: “The UK presents a huge opportunity for Kobo to showcase its global capabilities. 
“Our focus is on assembling the world’s best catalogue of content for our readers and delivering a fantastic purchasing and reading experience on any device a customer chooses”.  

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