Quantcast, a San Francisco and New York-based audience measurement service, has closed a $27.5m Series C financing round led by Cisco (NASDAQ:CSCO).
Cisco has joined Polaris Venture Partners, the other co-leader in the round. Existing investors Founders Fund and Revolution Ventures also participated in the funding.
The proceeds will support the adoption of the Quantcast Media Program which provides a media platform to the advertising industry, offering a standardized means to measure, organize, buy and sell real-time audiences.
Launched in 2006, Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. More than 10m web destinations participate in its free audience measurement service and hundreds of top online marketers use its solutions to gain insights into their prospects and customers and to buy the audiences that are most relevant to them across the web.
Commenting on the funding, Konrad Feldman, Quantcast co-founder and CEO, said: “Digital technology is transforming the way media and advertising is measured, personalized and delivered, from TV set-top boxes to the desktop PC and mobile phone.
“As we aim to power ubiquitous addressable media solutions for a networked digital future, we’re thrilled to be able to access Cisco’s deep expertise and global business presence”, he added.