Zulily, a Seattle, WA-based online members-only store offering products “for kids, babies and moms”, has received a $4.6m equity investment from by Maveron LLC.
The company will use the funds to create a significant online retail e-commerce business.
Zulily is led by Blue Nile veterans Darrell Cavens and Mark Vadon.
Cavens, who most recently spent a year at Microsoft after leading the technology and marketing teams during an eight-year tenure at Blue Nile, will serve as CEO and president running the daily activities.
Vadon, co-founder, former CEO and current executive chairman of Blue Nile, is an investor and will serve as chairman of the company.
In conjunction with the financing, Jason Stoffer of Maveron joined Zulily’s board.