WinBuyer, a provider of Onsite Comparative Pricing (OCP) solutions implemented by more than 200 online merchants in the US and UK, announced the completion of a $6.9m first round of financing.
The round was led by Pitango Venture Capital alongside Giza Venture Capital.
In conjunction with the deal, Isaac Hillel, Pitango Managing Partner and Ori Israely, Giza Managing Director, join WinBuyer’s Board of Directors and Dan Clarke has been appointed to the role of CEO.
According to Dan Clarke, “The investment allows WinBuyer to expand its market presence within the U.S. and further into international markets, exponentially growing the solution’s availability to online retailers”.
Founded in 2005, WinBuyer is headquartered in Tel Aviv, Israel, with offices in Scottsdale, Arizona and London, England.