RockYou, a Redwood City, California-based an operator of an independent ad network in social media, announced a $50m Series D round of funding from SoftBank.
This round brings RockYou’s total financing to $118m. RockYou raised a total of $52m in Series C funding, receiving $17m from SoftBank and SK Telecom Ventures in November 2008 and $35m from DCM in June 2008. Additional venture funding sources include Lightspeed Venture Partners, Partech International and Sequoia Capital.
The proceeds will be used to enhance its global brand, expand current application development and create products to host in-game advertising opportunities.
At the same time, the company launched its new gifting application on MySpace called Gifts.