HubSpot, Inc., a provider of an integrated Internet marketing software combining SEO, blogs, social media, landing pages, lead intelligence and marketing analytics into one system, has raised $16m in a Series C financing round led by Scale Venture Partners.
Existing investors, General Catalyst Partners and Matrix Partners, also participated in the round.
Rob Theis, Managing Director of Scale Venture Partners, has joined HubSpot’s Board of Directors.
Cambridge, MA-based HubSpot will use the capital to continue investing in product and market development.
Commenting on the round, Brian Halligan, HubSpot CEO and founder, said: “We plan to use the capital we raised to continue investing in research and development to stay on top of these fast-moving waters for our customers, make our product even simpler and deliver even higher value. We are very excited to be working with Rob Theis and Scale Venture Partners on this round of financing. We have been very impressed with their depth of understanding of the economics and drivers in the SaaS industry, and we look forward to the benefits of this new relationship”.