Sometrics closed a Series B round of financing led by Steamboat Ventures with participation from original investors Mail Room Fund and Greycroft Partners.
Beau Laskey, a managing director at Steamboat Ventures, has joined Sometrics’ Board of Directors.
The new funds will enable the Los Angeles-based company to grow its market presence through strategic hires and by boosting its investment in marketing.
Sometrics provides an innovative technology enabling publishers, developers and advertisers to more effectively analyze user data and better target their audience, and consumers to manage their virtual currency across a number of gaming platforms.
FinSMEs
16/09/2009