ResponseLogix, Inc., a Sunnyvale-CA-based provider of automotive digital response management software, announced the closing of $5.6m in new funding led by Emergence Capital Partners with participation from existing investors GRP Ventures, Shasta Ventures, Belo Corp. and AH Belo Corp.
The funds will be used to further cement ResponseLogix’s leadership in the growing market for internet lead management services to the auto industry.
Commenting on the round, Tom Mohr, President and CEO of ResponseLogix , said: “As a SaaS business ourselves, we are delighted to partner with them to accelerate our growth.
“We are also pleased that existing investors joined Emergence in this financing. The commitment of all our investors in ResponseLogix further validates our value proposition — that a rapid quote response and effective ongoing customer follow-up are the keys to driving automotive Internet sales”.