Zoove, a Palo Alto, Calif.-based provider of an abbreviated dialing mobile direct response marketing service, closed a $13 million Series C funding round.
Investors participating in the round include Highland Capital Partners, Worldview Technology Partners and Cardinal Capital Partners.
Zoove’s patented mobile direct response marketing platform enables marketers to engage consumers in interactive campaigns via a mobile phone through dialing a ## or ** code.
As explained by Tim Jemison, Co-founder and Chief Executive Officer of Zoove, with the funds the company “will move forward to roll out the abbreviated dialing mobile direct response marketing platform across the major US carriers”.
FinSMEs
17/09/2009