USA, Balihoo secures a $7m financing

Balihoo, the Boise-based provider of local marketing automation technology and services to franchises and national brands with local marketing needs, secured a $7 million financing.
The operation was led by OpenView Venture Partners, which joins existing Balihoo investors Highway 12 Ventures and Lacuna Gap Capital, who together supplied the company’s initial capital and also contributed to the this funding.
The investment will enable the company to expand sales and marketing efforts to build its roster of national clients.

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