According to a Tremor Media statement, the investment will enable the company to increase its video product development efforts to provide deeper technology solutions for both publishers and advertisers in both the US and Europe.
According to Jason Glickman, CEO of the company, “Tremor Media and SAP are aligned in our focus to deliver scalable technology solutions for the world’s leading media companies. There is significant overlap in our current customers and prospects, and we look forward to working with SAP to explore joint technology collaboration”.
Earlier this year Tremor Media raised an $18m Series C round to accelerate its product development and international expansion. The company has raised more than $40m to date from blue-chip investors including Meritech Capital Partners, Canaan Partners, Masthead Venture Partners, and European Founders Fund.